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Indian Perfume Brand Eze Perfumes Enters US Market

Eze Perfumes has established a retail network in the US, with products available in over 400 fragrance outlets stores.

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By: Lianna Albrizio

Associate Editor

A year after its launch under Eze Perfumes, a direct-to-consumer perfume from fragrance manufacturer Sawai Fragrance, it has Purvi Jain Bafna, CEO of Sawai Fragrances USA rolled out its expansion plans to go global by foraying into the US market.   “With Eze Perfumes' expansion into the US market, we are not just introducing fragrances; we are sharing a piece of India's aromatic heritage with the world,” said Purvi Jain Bafna, CEO of Sawai Fragrances USA. “O...

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